Why Success Breeds Success: The Science of “The Winner Effect”

http://www.brainpickings.org/index.php/2012/08/09/jonh-coates-hour-between-dog-and-wolf-winner-effect/

“The past century of science has demonstrated the pivotal role of biochemistry in such human phenomena as love, attraction, and lust. But to consider that individual neurobiology might impact things as rational and complex as, say, stock markets seems rather radical. Yet that’s precisely what trader-turned-neuroscientist John Coates explores in The Hour Between Dog and Wolf: Risk Taking, Gut Feelings and the Biology of Boom and Bust (public library) — an ambitious look at how body chemistry affects high-stakes financial trading, in which Coates sets out to construct — and deconstruct — a “universal biology of risk-taking.””…